NAK's campaign

Hot Haircare for Smart Women.

NAK's latest campaign is out. It celebrates the formulas and the women who use them.

At the desk.

Blowout Smooth Mist holds a blow-dry through humidity and a long day.

On shift.

K.REVIVE puts back what bleach, heat and colour take out. Two minutes, left in.

On the mat.

Replends Moisture Mask puts moisture back into hair that gets washed often.

Smart haircare knows when to call in a professional.

That part we can help with. The range is on the shelf here, and we use it in the chair.

The line

For hair that has been through it.

Bleach, colour, heat. Three bottles that put the structure back.

Wash and condition.

The Protein Shampoo and Conditioner do the everyday half, strengthening while they clean.

Then No.3.

The Bond Enhancer goes on clean wet hair for three to five minutes, twice a week.

The line

How long have you got?

Four treatments, and the difference is mostly time.

Sixty seconds.

Ultimate Treatment goes on wet hair, then rinses out. Twice a week.

Two minutes.

K.REVIVE stays in. On towel-dried hair, through the mid-lengths and ends.

Five, if you have them.

Replends Moisture Mask, one to five minutes, rinsed out.

Or every day.

The Replends Crème is a leave-in. Wet or dry, mid-lengths and ends.